For anyone responsible for the deployment of software, many converging factors (such as cloud deployments, continuous delivery initiatives, open source) are colliding that introduce complexity and add risk to the deployment process.
Deployment automation is no longer a luxury and has become a de facto requirement for software companies who want to remain competitive in the current marketplace. Deployment automation streamlines the release process, making deployments systematic, predictable and repeatable.
An automated deployment solution allows you to write your processes once, get them exactly the way you want, and then automatically run them — and reuse the procedures every single time you deploy a new application or update across different environments.