The Rise of Software Delivery Management

Today, the quality of the customer experience a business provides is predominantly determined and related to the quality of the software they deliver. In a world where it is increasingly difficult to achieve differentiation based on the core product being delivered, the quality of the digital experience provided now determines the winners and losers in every vertical industry.

However, understanding the critical role software plays in business today is one thing. Truly operating like a software company is a whole other matter. To provide that missing business perspective, a whole new category of Software Delivery Management (SDM) tools that will do for application development what customer relationship management (CRM) applications did for sales management a decade or more ago is now being developed. Software delivery is about to become a key performance indicator (KPI) for both the business and IT because it extends the feedback loop to encompass the entire application lifecycle, from issue creation to end users interacting with the application. Modern SDM tools will change the way all functions in the organization think about how software is built and delivered.